Today, we are all aware of climate change. It is affecting us in unprecedented ways as it will influence the human health and well-being. Already, we experience some extreme weather events such as wildfires and floods, but this is just the beginning.
Even worse, the current sustainability market is trapped in a model of increasing consumption: offering more, for buying more. The narratives, as commendable as they can be, usually don’t match the actions and the work is often far from the talk.
However, our solution aims to reduce consumption by making it possible to measure one’s environmental footprint through an home and office auditing system.
For a lot of people, individual actions aren’t easy to take on, but some daily tasks are more measurable than others. It’s easier to see how much food has been wasted, than how much electricity has been consumed. And how about water, do you have any idea of how much you consume while you shower?
What we are proposing is giving practical incentives for improving green related behaviors.
For example, if a private household manages to reduce by 10% it’s electricity consumption, it can be rewarded with a 10% discount on yearly railway ticket.
Our idea, that we call big foot, will have a digital platform with a real time tracker so that you can see how much you are consuming and be rewarded.
To start, we would like to measure: driving behaviors, the usage of water and the consumption of electricity.
The roots of climate change can no longer wait to be tackled, everyone of us needs to start acting now.
We are walking the talk. Will you walk with us?